Why do you launch new product innovations that aren’t applicable to old products? At Profoto we always strive to innovate our products in a way so that previous product versions can be updated through firmware and software upgrades.

Modified on Wed, 18 Nov 2020 at 07:28 PM

However, certain big technological advances like AirX, are dependent on hardware upgrades that simply aren’t feasible to ad to existing products. A least not without completely redesigning and replacing hardware components to a cost that will exceed the price of a new product.

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