Why do you only launch products for niche market such as smartphone photographers? You have forgotten your core customers.

Profoto’s vision as a company is to enable great light in every image. That means that we will develop products for all types of photographers. We are committed to cater to the lightshaping needs of everything from professional studio and on-location photographers to emerging image creators shooting with a smartphone. 

Offering smartphone capture with Profoto AirX is a nice and fun feature. But a smartphone will never replace a traditional DSLR or a Mirrorless camera! 
Nobody knows exactly what the future will hold in terms of what will be the main capturing device for professional photographers. And that is exactly why we have developed AirX and will integrate it into all of our new products. It will ensure anybody that buy’s gear from Profoto that they will be able to use it regardless of what camera they want to use. So, by investing in products from us, you can be sure that they are future proofed.